To start, she approached local architects about contributing to her new “tool.” Some agreed straight out of the box. It was this repeated frustration that inspired her to build what she calls a “small application.” It was meant simply to help her manage her home project. ![]() Frequently disheartened though, they found that publications only offered what she called - “limited appeal.” With so many images, she thought, why then would they only find one or so image (per issue) that seemed to work for both of them? She and her husband would studiously page through. As a new homeowner of a Silicone Valley “ranch,” and with a new list of required updates in hand, she found herself regularly grabbing up shelter mags. She took the podium to tell how Houzz was born in 2005 out of her own frustration. The night hosted jointly by CaseWerks and the Urbanite Baltimore was MCed by Sandy Hillman from HillmanPR. It seemed like a nice, comfortable turnout – I’d estimate 50+ individuals working either in or around (me) the field of design.Īll were there to see the real star, CEO, and mother of two, Adi Tatarko. Received just a few days before the event, it just solidified, for me, the “why I would be going.” They are eager to “pin” your articles and add your project to their “idea book” on. Speaking of pros connecting with prospects, her newsletter Jottings contained this bit: This line in a mailing from pro writer Tess Wittler caught my eye. As a visitor, you can then browse by Style or by Space and organize what you find into your own “Idea Books.” Image-Based Sharing is Pretty Hot Right Now Images are uploaded by home professionals looking to build an online portfolio or presence. Houzz is a collaborative online resource featuring some 300K+ images, most hi-res and professional quality. I’ve occasionally gone and gotten lost in a page or, well, a few of this beautifully packaged “house porn.” Oh! And I do also subscribe to their weekly email updates. And OK, truth - I have gone there occasionally, late at night, when the kids and wife were asleep, and when there was nothing, I mean – nothing on TV (translation: Just a joke. What I knew of Houzz was pretty much limited to the postings of friends Paul Anater, Jamie T Goldberg and others, featured contributors to the site. But now, BMore? And I’m thinking, “What, What?!. Houzz in Baltimore = “I’m in.” I mean - I was aware that the team recently presented at the Winter Market in Vegas. So when this Facebook invite popped into my box a week or two back, I jumped. Nor do I get out all that much, for networking events. *Opportunity to purchase furnishings depends on stock and availability on the Houzz website.I really don’t have a ton of opportunity to do much with the design community. A vibrant 55+ community in Middletown, DE.The Brooks Model Home | Whispering Woods.For the first time ever, you really can have it all. Never before has every aspect of the dream home, and dream lifestyle been so easily accessible. They will scan the QR codes on items they like and buy them right then and there.* Home Buyers Tour the Houzz Inspired Home online or in person. Plus, you can explore other furnishing and decor options not seen in the model home, as there will be other look book opportunities to explore. All of the decor has been curated by a professional interior designer, thoughtfully selected to maximize the space and style of the home. Everything you see - from the sofa to the home itself - is available for them to own. Houzz Inspired Homes bring inspiration to life and puts your homebuyers at the center of the creative process. The 1st Houzz Inspired Home Builder McKee Builders
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